Introducing the world to Rivian.
I was thrilled to have the opportunity to help Rivian deliver their first major wave of content last year, consisting of still photography and a wide array of video assets to run online and throughout the LA Auto Show. Learn more about this incredible company here.
Production Company: Film 47
Director: Scott Zacaroli
Editor: Daniel Luna @ Union Editorial
Celebrations (3 x :15)
The gist for the 'Celebrations' campaign is simple and fun - when you find the job you love through indeed, it's time to celebrate. We called in some internet famous and actually famous talent to help us demonstrate this. YouTube dancer Marcus Dorsey, flatline BMXer Bo Wade and Heavy Metal Queen Lita Ford brought their considerable gifts to these spots.
Production Co: Big Nest Creative / Director: David Tisdale
See the ADWEEK article for 'Celebrations' here.
The Weekend Rewrite (1 x :60)
It was only fitting to include another rock-oriented Indeed spot below - in which Mike Reno of Loverboy reconsiders the relevance of his 80's radio classic in the present day.
Production Co: Circle Productions / Director: Darcy Van Poelgeest
See the 'Working for the Weekend Rewrite' ADWEEK article here.
What Box (3 x :15)
Lastly is the 'What Box' series - a campaign designed to be a simple indelible image that could be easily versioned all over the world. We thought literally bringing the Indeed search bar to life was a great way to make a quick impression in these :15 pre-roll ads.
Production Company: BC Media
WINNER: Hatch Bronze
For Jack Daniel's we traveled across the USA in search of compelling bar stories. With our findings we planned on building an interactive mixed media website complete with written pieces, audio stories, and filmed vignettes. We didn't know exactly what we'd find but with persistence and a dynamite production partner in Mediamonks we pulled it off. Many miles & several months later we revealed the Few & Far Between website to critical acclaim.
NEW YORK FESTIVALS: In-Book Finalist
AWWWards: "Site of the Day"
FWA: "Site of the Day"
FWA: "Mobile Site of the Day"
MOBIUS AWARD
IAC AWARD
WEBBY x 5
WEB AWARD: Outstanding Website
MONTREUX: Gold
W3 AWARD: Gold, Silver (3)
MITX: Best of 2015
GRAPHIS: Design Annual
COMMUNICATION ARTS: "Web Pick of the Week"
LUERZER'S ARCHIVE: "Digital Pick. Issue 1/15"
Production Co: MediaMonks / Director: Joe Roberts
Read the article in ADWEEK
In order to demonstrate the versatility of the new Volvo V60 we handed the car over to an eclectic mix of wagon enthusiasts & outdoor adventurers. In this extensive branded content campaign we partnered with a variety of influencers (chefs, skiers, surfers, campers, dog trainers..) who test drove the V60 in a wide range of climates & altitudes. Here's a few favorites.
To raise awareness for new boutique hotels Element & Aloft we had to make a variety of content that appealed to 2 very different markets - fun seeking millenials and zen seeking business travelers. Given our respective audiences the content we produced ran the gamut stylistically - from the experiential ‘Hotel Tour’ to the simple & stylish Element social videos. For the ‘Hotel Tour’ specific rooms served as tour stops in a series of intimate concerts for lucky fans. It culminated with a live set and grand opening party for the press in Aloft’s lobby bar.
'Hotel Tour' Production Co : Cobrandit / DP: Owen Mack / Artist: Will Dailey
Featured in Adland, Communication Arts, Vanyaland.
Winner: Hatch Silver
'Elements' Production Co: Jamtron / Director: Jeff Ledellaytner
For the release of Jack Daniel's brand of cinnamon-infused whiskey we wanted to make a memorable visual spectacle - so we brought in the Mill VFX to take people on a journey through a distillery where the most crucial ingredient - the fire, gets bottled.
In its first week on air, the spot out-performed the norm for the spirits category.
Production & VFX: The Mill / Director: Paul Mitchell
Music: 'Fire & Brimstone' by Link Wray as performed by Bruce 'Big Daddy' Wayne and the Daptone players.
Retirement planning is important, but dull. Lucky for us Empower loved the idea of taking the importance of future planning to absurd heights in this series of animated spots.
Campaign: ‘Don’t Put Off Retirement’
Animation by Tom Lucas.
Featured on The Drum and Ads of the World.
Most people know Lynchburg, Tennessee as the place where every drop of Jack Daniel’s is made. Yet, few know about the interesting men and women who call this small mountain town home. We set out to shed some light on them and their stories. In this online documentary film we take a closer look at the people, behind the town, behind the whiskey.
Trailer & full length featured to the right.
Director/DP: Stebs Schinnerer
Editorial: Lost Planet
ADDY's: Silver (National)
Indie Memphis Film Festival: Official Selection
Louisville International Film Festival: Official Selection
'Grilled & Ready' broadcast spots for Tyson Chicken - classic advertising with a touch of weird.
Production Co: Uber Content / Director: Chris Hooper
For 2 decades the American Legacy Foundation has been successfully using bold campaigns to shed light on the dangers of smoking and the sinister sales tactics used by Big Tobacco. We took to the streets during SXSW to give people the facts - and with a nice assist from performing artists - created an extensive web campaign. Continuing the theme of corporate shadiness is the 'Ugly Truth' broadcast campaign - an effective (& disturbing) group of TV spots I post-produced.
In 2012 we were asked to create a series of exclusive custom prizes to promote Zac Brown Band's upcoming album and tour, of which Jack Daniel's was a sponsor. We created a snare drum from whiskey barrels, a branded Taylor guitar, a 7 inch vinyl record, and restored a vintage jukebox - all with a unique Jack Daniel's twist. Fans could enter to win these prizes through the Jack & Zac website - so to drive traffic we created videos to tell the unique story behind each prize.
Director/DP: Nate Laver
Winner : Hatch Gold
For the past 2 years i've produced a handful of things for the Boston Celtics - including broadcast TV, online content and OOH. Here's a sampling of that work below:
DP: Dan Kennedy
For Independence Day, we created a poster series honoring the legacy of Jack Daniel. The approach to each poster was incredibly unique - methods included carving letterforms from the charred staves of used whiskey barrels, traditional sign-painting on the door of a '54 Chevy, hand-stitched typography from fabric dyed with whiskey and a mishmash of paint pen, watercolor and screenprinting. Working closely with our vendors, including the Helms Workshop, Jon Contino, and Golden West Signs, we documented the process behind each work.
Director/DP: Nate Laver
AWARDS:
CANNES LION : Press/Typography/Design
ONE SHOW : Design
TYPE DIRECTORS CLUB : Typography
COMMUNICATION ARTS : Design
COMMUNICATION ARTS : Typography
CRESTA: Typography
ADDY's: National
HATCH AWARDS: Best in Show
It all started with the Progressive - where I spent 2 years as an assistant producer with Flo on the wildly successful Superstore campaign. Below are 2 favorite broadcast spots I worked on - 'Riding with Flo' & 'Shopping'.
Here's a quick look at some other print & OOH I've produced recently - listed as follows:
Autodesk 'Wrong Reason' Print campaign
('School', Hospital', 'Skyscraper', 'Stadium')
Digital Artist: Mike Campau
Clubhouse Decking 'Contractor Portraits' Print Campaign
('Reegus', 'Tim', 'Doug')
CT Realtors "Beautiful Views" Campaign
This campaign of videos, mall posters and social posts showed off the diversity of Connecticut's landscapes.
('Beach', 'Farm', 'Hartford')
See The Drum article here & the ADWEEK article here.
CT Realtors 'Experts' Campaign' OOH, digital poster, minisite, & video,
Featured on Adland, Ads of the World, The Drum, Creativity, Communication Arts
CT Realtors 'Giant Business Card' in-store/mall/conference OOH
Vendor: Atomic Props